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New seafood restaurant concept to debut in St. Pete Beach

Veronica Brezina



From left, Helen and Rudy Consoni, landlords, Michael and Heidi Butler, co-owners or Helm, and Blakemore Kearny of Vector Commercial Real Estate, toast to the signing of the lease at 7736 Blind Pass Road last Friday afternoon. Photos: Vector Commercial Real Estate.

A St. Pete Beach space formerly used for Italian restaurant Verducci’s will be transformed into a new seafood restaurant concept.

Florida-based Haran Hospitality signed a five-year renewable lease May 28 with landlord Rudy Consoni of St. Pete-based MHRR Investments for the property at 7736 Blind Pass Road.

Helm Provisions and Coastal Fare, a seafood-drive lunch and brunch raw bar focused on local ingredients, has taken possession of the space and is set to begin buildout immediately. The new restaurant will also offer a home-meal-solutions market as well as options for vacationers on the go.

Michael and Heidi Butler, co-owners of Helm Provisions and Coastal Fare, go over interior drawings after signing their lease at 7736 Blind Pass Road.

Blakemore Kearney and Joshua Sims of St. Pete-based Vector Commercial Real Estate helped facilitate the lease agreement between Haran Hospitality and landlord Consoni.

“We have always fantasized about having our own place. We have both worked for years as consultants doing concepts and design and this particular concept spoke to us,” said Heidi Butler, co-owner of Helm Provisions and Coastal Fare.

She told the Catalyst they wanted a location “where we would draw locals and tourists.”

Butler expects the restaurant to open in August. Before deciding on the space, she and her husband, Michael, looked at three other locations. They needed the space to be a certain size in order to obtain a liquor license, she said.

The 2,700-square-foot property became available when Verducci’s moved to its current space next door.

MHRR enlisted Vector to find the ideal tenant for its daytime-use-only building.

“This space has generated a ton of interest from the outset, but due to its unique daytime-use-only requirement, it was going to take a very specific business model to make it work,” Kearney said in a prepared statement. “Not only is Helm a great fit for the space, but it’s exceptionally rewarding when given the opportunity to put great people together.”

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  1. Avatar

    Paul C. Schulz

    June 9, 2021at5:59 pm

    Please explain the meaning of “Daytime Use Building”.
    What will the hours be?

  2. Avatar

    Heidi B

    June 7, 2021at9:07 am

    Thank you all for your comments! We look forward to meeting you in a couple of months! Our website is http://www.helmtampabay.com
    We are also on Instagram and Facebook at helmtampabay

  3. Avatar


    June 7, 2021at12:51 am

    What a novel idea.Instead of transporting
    diners strictly to any of the multifarious contintents with exotic spices,smells and customs honoring tribal & ethnic diversity the world over,through cuisine, what have we here and now? A fresh seafood raw bar for lunch and brunch, focused on LOCAL ingredients. New concept? This is THE idea! Good luck to you, one and all.

  4. Avatar


    June 6, 2021at7:48 pm

    I would think that since they are just starting the build out, the website and menu will be coming later when they get to the point of getting ready to open the establishment.

  5. Avatar

    Gary Quinn

    June 6, 2021at1:15 pm

    Sounds like a great idea.

  6. Avatar


    June 6, 2021at9:06 am

    This message is for the editor and writer of this story, Veronica Brezina; If you really want to be relevant to the reader on new restaurants or any business, please include their website, menu,phone number.

    Thanks and good luck!


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