Sales innovation in a rapidly changing buyers market— InsideOut puts the power back in seller’s hands.
In a market where buyers are more empowered and informed than ever before, businesses need to influence through innovative sales strategies. Using traditional techniques will leave companies outdated and behind. Enter InsideOut, a groundbreaking sales laboratory designed to mimic real-life sales exchanges and provide training experiments and strategies for increasing growth in today’s competitive world. When companies find a tested, proven sales tactic, InsideOut creates a playbook to help translate that message into daily practice on the company’s ground level. By working directly in the sales lab, located in downtown St. Petersburg, or outsourcing the process to the InsideOut team, companies are better able to stay abreast of new trends, resulting in significant sales growth and revenue.
Sales innovation in a rapidly changing buyers market— InsideOut puts the power back in seller’s hands.
In a market where buyers are more empowered and informed than ever before, businesses need to influence through innovative sales strategies. Using traditional techniques will leave companies outdated and behind. Enter InsideOut, a groundbreaking sales laboratory designed to mimic real-life sales exchanges and provide training experiments and strategies for increasing growth in today’s competitive world. When companies find a tested, proven sales tactic, InsideOut creates a playbook to help translate that message into daily practice on the company’s ground level. By working directly in the sales lab, located in downtown St. Petersburg, or outsourcing the process to the InsideOut team, companies are better able to stay abreast of new trends, resulting in significant sales growth and revenue.
Company Overview
Company Name
InsideOut
Year Established
2015
Number of Employees
100+
Profile
In a lab environment, large F500 to high-growth startups try out alternative sales methods by using our mirrored lab teams representing their brand and selling their products. If the new ideas work out, we develop a Playbook on what worked and how it worked so clients can implement the same practices within their own sales teams. We deliver Academy Certification to train clients’ sales people on site, or in our lab location in Florida to ensure that the Playbook is activated and the technique is adopted. To date InsideOut has helped over 5000 sales professionals increase their productivity by 35%, and continue to improve the sales professionals game every day.
Awards & Accolades
Christina Cherry named one of 2015 People to Watch 2016 Social Selling Top 100
Company Leadership

CRO/Co-Founder
Living my dream as a startup Founder and Chief Revenue Officer, I bring passion for innovation and inside sales together into the world's first sales innovation lab, InsideOut. InsideOut helps sales leaders to test and validate the best approach to acquire, retain and grow their customers within a lab environment. InsideOut has produced hundreds of sales plays for high growth companies from F500s to early stage startups. These sales playbook and program innovations have developed over $1B in influenced revenue each year and uplifted internal sales teams by an average of 35%. Throughout my 20-year sales career, I have trained, managed and deployed over 5,000 inside sales professionals for global leaders like Microsoft, SAP, Oracle, and Symantec, as well as assisting top tier venture funded startups who are seeking scaled sales growth. I couldn't be more blessed to be part of a great company of young professionals and future sales leaders.

CEO/Co-Founder
CEO and co-founded InsideOut, 2015. As a Sales Innovation Lab designed to assist high growth companies with sales optimization. Our Sales Innovation Lab helps sales leaders determine and validate the best approach to acquire, grow or retain their customer base. Stop guessing, and start testing! Sales executives struggle innovating in their organizations because experimentation in a ‘live environment’ can have a negative impact on sales quota and revenue. To overcome this challenge we deliver Programs and Playbooks. Programs are designed as a custom full-service innovation lab model on an outsourced basis for customer acquisition, growth or retention. Playbooks are validated experiments in a live environment, documented and delivered to our client’s sales organizations to achieve higher conversions and reduced ramp time. Either way you choose, we are here to help you take the guesswork out of your go-to-market planning by doing the real work, validating your best ideas, and sharing those with your sales organization.