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Since 1983, Catalina has set the gold standard in marketing for agencies, consumer packaged goods and the retail industry.

Catalina boasts a long and distinguished record of innovation and excellence. In 1983, the founders of Catalina invented the checkout coupon, thereby changing the consumer packaged goods (CPG) industry forever. After moving to St. Petersburg in 1993, they began to use color printers in the mid-2000s, to bolster clients’ brands and in-store promotions. In 2011, Catalina became the first in the industry to invent a comprehensive mobile commerce solution that seamlessly integrates with the e-commerce industry. Catalina continues to offer innovative solutions to CPG clients that target customers through the most effective media, including video, mobile and display advertising.

Company Overview

Company Name


Year Established

1983 (25 years in St. Pete)

Number of Employees



Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Although its headquarters are in St. Petersburg, Catalina has offices across the world, in the United States, Europe and Japan. Catalina prides itself on being the only marketing firm that knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. Catalina drives brand recognition and loyalty by creating personalized, measurable campaigns that motivate high-value consumers to try new products and increase consumption of products.

Awards & Accolades

Best Commerce Game Changer, Massachusetts Innovation & Technology Exchange (MITX) Innovation Awards, 2010-2012. People’s Choice “Vice President," 2012 MITX Awards.

Core values/mission statement

Catalina is precision that powers performance. Catalina has influenced the preferences, purchases and behavior of consumers by delivering the right message to the right audience in the right environment.

Company Leadership

Aaron Miller

Chief Operating Officer

Aaron brings more than 20 years of operating and consulting experience to his role as Catalina’s Chief Operating Officer. He is a proven industry transformer who has worked extensively in the global consumer packaged goods industry. Aaron oversees Catalina’s global Product, Technology, Operations and Analytics functions. Before joining Catalina as COO, Miller was an operating partner of Berkshire Partners, where he helped optimize operations for portfolio companies.

Tom Corley

EVP, President of US Retail and Established Brand Markets/Chief Global Retail Officer

Tom brings more than thirty years of leadership and experience in the CPG and retail industries to his position as Catalina’s EVP, Chief Global Retail Officer and President of US Retail and Established Brands. Tom is responsible for Catalina’s global retail strategy, US operations, execution and customer relationships. He is focused on expanding Catalina’s extensive capabilities and value proposition to generate relevant market based solutions for Retailers to improve their profitability and overall effectiveness with Shoppers.

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