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PowerChord transforms how brands drive local sales, both online and in-store. How? By creating a universal branded experience, and syndicating it to thousands of locations.

PowerChord is a leading SaaS company that offers digital solutions for brands with dealer networks. PowerChord helps manufacturers translate a consistent brand experience worldwide by capitalizing on the versatility of digital storefronts. By doing so, national and international brands connect with consumers on a personal level. The growing company is known for its relaxed company culture, complete with bean bags and endless snacks. As a result, PowerChord has experienced unprecedented employee growth in recent years. It’s prime downtown St. Petersburg location, complete with panoramic waterfront views certainly doesn’t hurt either. The company name, derived from the powerful sound created when multiple guitar strings are played in unison, is an integral part of the company’s culture and mission.

Company Overview

Company Name


Year Established


Number of Employees



A leading SaaS company that offers digital solutions for brands with dealer networks, PowerChord’s advanced technology works with global manufacturers to provide brand-specific, local websites to their dealer networks. These Digital Storefronts help manufacturers protect their brand, engage customers and grow local revenue - while giving independent dealers the ability to compete against large, online retailers. The PowerChord Platform also includes hyper-local Digital Marketing strategies that scale national campaigns into personalized dealer campaigns, and flexible Digital Services to win local search and drive dealer sales.

Awards & Accolades

Fast 50, Tampa Bay Business Journal, 2015 Technology Fast 500(468), Deloitte, 2014 2015 BIA/Kelsey GOLOCAL award winner Inc. 5000 company

Core values/mission statement

To provide uncompromising INNOVATION, SERVICE and VALUE to our customers in a CREATIVE and PROSPEROUS environment.”

Company Leadership

Lanny Tucker


As CEO and an active Board member of PowerChord, my priorities revolve around capital allocation, diversification of revenue, enhanced product/service value, and aligning our go-to-market plans with development and scalability.

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