Connect with us


Places This Week: Amazon Fresh may be coming to Safety Harbor

Veronica Brezina



Image of produce. Unsplash

A weekly roundup of local real estate deals. 


Amazon Fresh could come to Safety Harbor 

A former Winn-Dixie store at the Northwood Oaks shopping center in Safety Harbor could become the site of an Amazon Fresh location. 

The store closed last year and is undergoing renovations. 

The Winn-Dixie at 2519 McMullen Booth Road. GoogleMaps.

Public records with the city hint that the grocery store might be redeveloped as an Amazon Fresh store as design plans show the project is codenamed “Mendel,” which has been used as a code name for Amazon Fresh stores. Amazon Fresh’s stores are also roughly 35,000 square feet, which is the same size as the former Winn-Dixie building. 

Amazon Fresh is an online and physical grocery store, which is known for offering same-day delivery and in-store pickup. The stores also use Alexa to help customers quickly find items while they shop.

Amazon Fresh does not currently have any stores within Florida; however, it does have warehouses in the state.

Tampa-based ECA Elle Northwood Partners owns the plaza that is home to a Bonefish Grill, Pizza Hut and other tenants. The group was not immediately available to provide a comment. 


Kolter transfers the parking garage back to the Hilton

Developer Kolter Urban has transferred the ownership of the parking garage for the Saltaire condo tower back to the Hilton St. Petersburg Bayfront.

Kolter Urban transferred ownership of the parking garage to the hotel and paid Hilton $4 million, which was the initial deal, according to public records.  

A rendering of Saltaire from the east view. Rendering: Kolter Urban 

Kolter Urban originally purchased the Hilton’s surface parking for the development of the 35-story Saltaire building. 

The parking garage was created for the condo residents, but it does include dedicated spaces for hotel guests.


Construction starts for the first Whole Foods in St. Pete 

This week, development partners St. Petersburg-based J Square Developers and Atlanta-based SJC Ventures officially announced they have started the construction process for the first-ever Whole Foods Market in St. Pete

The organic grocer will be located 201 38th Ave. North. in the Sunshine Plaza strip mall. The plaza formerly housed Suncoast Fitness, Dollar General, Sun Country Cleaners and a Kahwa Coffee drive-thru. The demolition of the plaza started in early December, with the Kahwa drive-thru being the last to go. 

The site of the demolished plaza. Photo: Bill DeYoung

Whole Foods, owned by Amazon, has several stores throughout Tampa Bay – in Clearwater, Carrollwood, Sarasota and Midtown in Tampa. 

For over a year, it has been widely speculated that a Whole Foods would be built at the site as permits and filings hinted about J Square developing a 40,100-square-foot building for an organic grocer at the plaza.  

Whole Foods is expected to open in 2023. 

Read the full interview here with developer Jay Miller of J Square Developers about the project. 


Iconic Postcard Inn on St. Pete Beach sells for $83 million

A joint venture between The LCP Group L.P. and Safana, both based in New York, bought the 196-room beachfront resort in an $83 million deal from Rhode Island-based TPG Hotels, Resorts and Marinas, a wholly-owned subsidiary of Procaccianti Cos. The deal closed March 1 and was recorded in the deeds this week. 

The Postcard Inn in St. Pete Beach. Facebook Image.

The 104,525-square-foot resort at 6300 Gulf Blvd. is situated on a 9.64-acre tract with over 300 feet of frontage along the Gulf of Mexico. The acquisition includes the full-service restaurant and the adjacent P.S. Grind coffee shop. 

The bohemian-style resort, built in 1957, was one of the first St. Pete Beach hotels. TPG Hotels and Resorts purchased the property in 2017 for $47.4 million. 


DHL opens new St. Pete facility 

DHL, the world’s leading provider of international express shipping services, opened its first St. Pete facility this week. 

The new $4 million facility at 12310 62nd St. North, near the St. Pete-Clearwater International Airport, has 30,400 square feet of warehousing space and 40 truck bays.

The new facility in St. Pete. The photo was provided by DHL.

DHL said the new facility handles U.S. domestic as well as time-definite international shipments to and from the 220 countries and territories served by DHL.

DHL will also introduce electric pickup and delivery vehicles at the new facility. 


North Shore Park estate sells for $3.3 million 

The 3,739-square-foot estate surrounded by North Shore Park has sold in a $3.3 million deal. 

Marie and Charles Burton purchased the estate from Estelia Mesimer, a real estate agent with RE/MAX Metro, who represented herself as the seller. 

The 1918 home at 1300 N. Shore Drive Northeast is a few blocks from Beach Drive and boasts unobstructed views of the bay. 

1300 N. Shore Drive Northeast, St. Petersburg. Image:

The Mediterranean-style, four-bedroom estate sits on a 0.24-acre cornered lot. 

The estate was renovated in 2017 and was a 2019 Recipient of the Historic Old Northeast Shining Star for renovation. 

1300 N. Shore Drive Northeast, St. Petersburg. Image:

The property also features a two-car garage with a furnished studio apartment.

1300 N. Shore Drive Northeast, St. Petersburg. Image:

The property last sold in 2016 for $715,500. 

The buyer was represented by Sarah Howe with Coastal Properties Group. 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

By posting a comment, I have read, understand and agree to the Posting Guidelines.

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us:

Subscribe for Free

Share with friend

Enter the details of the person you want to share this article with.