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Premier Sotheby’s International Realty has announced the launch of its newly redesigned website,, which delivers a state-of-the-art search experience. With initial design by the brokerage’s in-house marketing team, IDC Global built the new integrated digital platform which provides customers and website visitors with a next generation tool for both local property searches and global exposure.

Within just three months of its launch, the site was named #3 Best Overall Website, #5 Best Property Detail Page and #2 Best Video nationwide in the 2019 REAL Trends Website Rankings.

Developed around SEO and one of the most recognized brands in the world, the new platform encompasses the best of design and data:

• Beautiful listings presented with high resolution photography that capture expertly curated property details.
• Full-screen, high definition videos and 3D virtual reality walk-throughs that ensure maximum engagement
• Single-property websites
• 17 language options and multiple currency conversions
• Superior search capability that combines map, property and school zone detail views, including customized and quickly fed data into the system directly from local MLS boards.
• Enhanced community pages and search options specific to lifestyles and destinations
• Highly customizable market reports
• Personalized buyer and seller reports provided as part of the white glove standard of service for all customers at every price point
• Immediate syndication for each listing through an unrivaled network of prominent real estate websites

Complementing the site’s front-facing platform, a universal hub of multi-layered assets gives sales associates every tool needed to provide extraordinary service throughout the buying or selling process — with just one click. An extensive suite of tools includes market trends and seller reports, listing alerts and automated marketing assets such as single-property websites, email templates, social media posts, property brochures, cross-MLS search capabilities and a CRM.

“We are thrilled to launch an industry leading website that optimizes the customer experience,” said Nicola Lutgert, vice president of marketing, Premier Sotheby’s International Realty. “In addition to providing a comprehensive and user-friendly tool for property searches, we are giving our sales associates a proactive, truly integrative system to elevate their business.”

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