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Red Apple Group hits major milestones for $400M condo development, shares new renderings

Veronica Brezina

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A rendering of The Residences at 400 Central. All renderings: Red Apple Real Estate.

The Red Apple Group, the developer of The Residences at 400 Central, has officially started selling units of the planned 46-story, mixed-use condominium tower in downtown St. Pete. 

The New York billionaire John Catsimatidis Sr. of the Red Apple Group purchased the property at 400 Central Ave. several years ago to develop the $400 million, 301-unit luxury condominium tower – which will be the largest condo on the west coast of Florida and the tallest structure in St. Pete. 

A rendering of the 46-story residential tower that will consist of 301 condominium homes.

On Wednesday, the Red Apple Group also announced the opening of its sales gallery at 465 Central, directly across from the project site, and shared new renderings of the project that will change St. Pete’s skyline.  

“This is a project that I went to look back on and be proud of,” Catsimatidis told the St. Pete Catalyst.

Catsimatidis previously told the Catalyst in an exclusive interview that he plans to live in a penthouse of the condo as he is fully invested in continuing work in the community. He would commute between New York and St. Pete. 

Image from the Sky Lounge Observatory located on the 46th floor. 

He explained his wife’s mother and stepfather, who moved to St. Pete 40 years ago, convinced him to invest in St. Pete “before it was too late,” and he did just that. 

Site work for the development, which will occupy a whole city block, is expected to start this fourth quarter. A ceremonial groundbreaking is scheduled on Oct. 18. 

The entire project, which includes office space and retail, is slated to be completed within three years. 

The condominium homes will offer one-to-four-bedroom floorplans as well as a selection of custom penthouse homes. Pre-construction pricing starts at $800,000 for the condo units. 

A rendering of the view from a penthouse unit

“The reservations have doubled or tripled than what we thought and at higher prices than what we projected,” he said. 

Red Apple Group appointed Michael Saunders & Company as the exclusive sales and marketing agent for the project.

Residents of the 400 Central tower will have access to over 35,000 square feet of private indoor and outdoor amenities. The amenities include a Sky Lounge Observatory located on the 46th floor that offers views of Tampa Bay, a wellness center, co-working space, a boardroom, a theater room, and a private dining room and entertainment area. Outdoor amenities on the seventh floor include an expansive rooftop terrace with resort-style pool and spa, a putting green, a bocce court, an outdoor kitchen, a dog walking area and a fire pit.

A rendering of the bathroom of one of the penthouse units. 

The condos are being designed by internationally renowned Miami-based architectural firm Arquitectonica.  

A rendering of the interior of a penthouse layout. 

Catsimatidis said the Class A office space that’s planned is flexible anywhere from 20,000 to 80,000 square feet, as the initial plans for a boutique hotel have been scrapped.  

“A few banks have mentioned it [taking office space in the tower], insurance companies too – so it’s a high-end level of interest,” he said regarding anchor tenants. “Even before the Covid-19 pandemic, companies were sending employees to Florida.” 

There will be residential parking and ground-floor retail space, which has been expanded to allow more than 20,000 square feet of retail. The retail space has not yet been advertised, but the group expects to have a wide range of retailers with a mix in sizes. 

A rendering of the exterior.  

The development site was the former home of the Phiel Hotel and the Central National Bank Building, both of which were demolished in 2016. The site was dormant for some time before the Red Apple Group was able to acquire it. 

“I am so excited for the Red Apple Group to be taking this next important step in their project. It wasn’t that long ago that we demolished a long-empty building in downtown, and John and the Red Apple team came in with what promises to be an extraordinary addition to our downtown,” St. Pete Mayor Rick Kriseman said in a statement to the Catalyst

It’s likely that The Residences at 400 Central won’t be the sole project the Red Apple Group will create or be involved in. 

“All my life when opportunity knocks, I answer. We are interested in Florida overall. We always continue to invest in places where have operations in first and foremost,” Catsimatidis said. “For instance, we spent $1 billion in Brooklyn, then we spent another $1 billion there and we are considering spending more.” 

The state-of-the-art sales gallery on Central Avenue features interactive displays and advanced digital systems providing visitors with an opportunity to immerse themselves in the units and amenities. Private appointments allow potential buyers to browse floorplans and review pre-construction pricing. An ultra-realistic scale model of the building stands at the front of the Sales Gallery facing Central.

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15 Comments

15 Comments

  1. Avatar

    Bryan Levy

    October 6, 2021at9:05 am

    Hi great article!! Can you please credit Evolution Virtual for creating all of the visuals?

  2. Avatar

    Colin

    October 6, 2021at9:38 am

    Wow!! Those views! Incredible.

  3. Avatar

    Ray

    October 6, 2021at11:33 am

    Awesome sauce, vertical Burg game changer, and there w/be more building & investing in sunshine city by Red Apple, Mr. Cats is a p-time resident, commuting. Imagine beautiful city skyline in couple yrs with all other projects added as well, density is also moving westward into Edge, Grand Central & Dome midtown districts, major league.

  4. Avatar

    JOHN DONOVAN

    October 6, 2021at3:04 pm

    Bullish !

  5. Avatar

    Pete Sinclair

    October 6, 2021at3:33 pm

    Good grief, that looks awful! Its too big, too expensive, and too much.

  6. Avatar

    Jason

    October 6, 2021at9:40 pm

    That site should have been a park. Rick Kriseman sold out the city to developers. 10 years from now this will look like miami. So sad for the st Pete natives that lived here for the charm and are now getting priced out. Let’s sell it all to NY developers and just push out the locals. Basically will now be a wintering spot for the NY elite.

  7. Avatar

    Roxy

    October 7, 2021at4:21 am

    Beautiful building and architecture… Not taking anything away from that. But this is Totally destroying the uniqueness of our small St. Pete city. Cramming more people in a small city and ruining the openness of the skyline with brutish buildings meant for the ULTRA rich, raising the surrounding rent for already financially strapped residents and businesses who will struggle with rental increases overtime. I love St. Pete, and want our community to thrive… But at what cost?

  8. Avatar

    Talya

    October 7, 2021at6:16 am

    In the mean time south St. Pete has empty plots of land, empty retail and little restaurant options to offer. We are and have been looking for someone to invest in our neighborhoods.

  9. Avatar

    MHarding

    October 7, 2021at7:29 am

    Just what we need. More housing for the wealthiest 10% when the working class is struggling to find affordable housing near their jobs!

  10. Avatar

    Julie Hill

    October 7, 2021at7:41 am

    This is just amazing! St Pete is a great city.
    Beautiful building. Unbelievable views.

  11. Avatar

    Robert strougo

    October 7, 2021at9:04 am

    Congrats ! I will love to visit from my penthouse in sunny isles !

  12. Avatar

    Shar Menlo

    October 7, 2021at7:05 pm

    Main reason why we left St. Petersburg for rural Carolina: too many people, traffic, crime, water pressure, and a weak electric grid and water treatment system.

  13. Avatar

    Dilly

    October 9, 2021at7:56 am

    I agree with MHarding. Why can’t you build condos for the low/middle class. You need to have a good balance and not push the low/middle out of the community. We need to focus more in creating harmony and inclusivity in the community.

  14. Avatar

    Debi Mazor

    October 18, 2021at5:12 pm

    And meanwhile the rest of the world takes some responsibility for destroying the viability of urban centers:

    https://www.travelandleisure.com/culture-design/architecture-design/vertical-forest-skyscrapers-china

  15. Avatar

    Debi

    December 8, 2021at9:25 am

    Mr. Cats (easier to spell) listed as a major donor-sponsor of “Truth,” the questionable social messaging site under construction by the ex-President.

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