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The path to Corporate Fitness Works with Beth and Michael Vivio

Joe Hamilton



Mike & Beth Vivio

When Michael Vivio left Valpak, the business community was eager to see where he’d land. There was speculation he’d leave the area – get recruited away by another company. Private equity firms always need experienced executives and the money can be great, so that made the rounds as another option. It turned out that we’d have to wait over a year to find out the answer. Vivio applied the same methodical process he’s used as a successful executive to plan this next move. As is usually the case when he makes a thoughtful decision, it was worth the wait.

Not only is Michael Vivio staying in the city he loves, he bought a local company with his accomplished wife Beth. Corporate Fitness Works, a nearly 30-year-old company, checked all the boxes for the couple. It was already successful with room for growth. It was a big enough project to be interesting. Most importantly, it aligned with the values the Vivio family holds dear.

Click the play arrow below to hear the story behind the Vivios’ journey from Valpak to Corporate Fitness Works.


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