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@ the St. Pete Catalyst #2

Joe Hamilton



Month 2 is in the books – and we’ve packed in a lot of new action for our favorite people in the world, you! Our biggest news this month comes from Google: The Catalyst has been approved as a news provider.  That means when someone searches and chooses the news results, they’ll find our content.


On the content front, we’ve started the first few – of what will be many – series.  Series offer a deeper dive into more diverse perspectives on a subject. They will evolve and improve, and we welcome your input. We’re off to a strong start with “Agile Education” – an exploration into what St. Pete’s education providers are doing to stay as nimble as the needs of our companies.  We have also started to tackle St. Pete 2.0, which considers “What’s next?” for our city.  We’ve been full of potential and enjoying a renaissance for quite a while, and this initiative will take stock of what tangible things we need to get to the other side of potential. In addition to the standard audio and/or written articles, we’re going to host conversations between civic thought leaders about St. Pete 2.0.  Stay tuned for some St. Pete star power jumping in.

This month, we launched our first partner podcast with the Community Foundation of  Tampa BayInspired Giving connects listeners with donors, non-profit leaders and benefactors to better understand the value at each step of the giving process. Wilma Norton is your host (with Matt Spence in the first two episodes) and conducts a great conversation. We’ve got another podcast in the works, and I’ll hope to celebrate its launch in the next @ the St. Pete Catalyst report.

Speaking of partnerships – we’ve got some good ones brewing. The first official one, which was recently announced, is pretty awesome.  Tampa Bay Tech has become a major player in tech thought leadership thanks to its member companies. Their mission is advancement in workforce, marketing and community, and we’ve got a couple of series in the works to support this mission. Don’t miss the poweredUP event on the 23rd to hear from local innovators, and stop by the Catalyst booth.  Stay tuned for more partnership announcements next time.

We originally connected with TBT when they picked up our technology RSS feed. Our content is now available for syndication on our RSS Feed page. We’ve segmented it several ways, so you can target exactly the content you want to share with your audience.

As promised last time, we’ve expanded our organizational profiles to include more content like leadership and an original mini-article about the company. These are free and easy to contribute so add your company today. (Small companies or solopreneurs fit best in the Hustle)

The Daily Spark is entering its third month of bringing you great local news and profiles.  We’ve added two new sections to the Spark – an Organizational Profile and an Acumen item.  Our open rates run between 30-40 percent, and our click rates are about the same.  These are far above industry standards – and we thank you again for your support.

As we grow our content and quality, our biggest need remains exposure. People who would love the Catalyst don’t about the Catalyst. If you know such a person – please pass along our website or social media.

See you next time,





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