Venuetize, a mobile technology company in Tampa, plans to accelerate its technology roadmap.
The company has brought on new staff members and promoted others to support recent growth. New hires are Ben Reubenstein, a mobile tech veteran who will serve at Venuetize as chief advisor to the office of the CEO, and Todd San Jule, who is vice president of strategy.
The additions come a month after Karri Zaremba left the company.
Zaremba co-founded Venuetize six years ago with CEO Jon Romm, and she was chief operating officer. Zaremba joined Major League Baseball in a newly created role, senior vice president of ballpark experience and ticketing, in September.
“We work closely with all the major professional sports leagues in the U.S., so we still get to work closely with Karri in her new role. Venuetize works with several MLB clubs today and we expect many more to join on with us in the future,” said DC Ramsey, director of marketing.
Venuetize has an ecommerce platform for the sports, hospitality and entertainment industries. It allows people attending events in stadiums or arenas, or at hotels or casinos, to make payments, get rewards, find parking, buy tickets and see videos and photos, among other things, through an app on their phone.
The company will not immediately backfill the COO position that Zaremba held, as others have picked up those responsibilities, Ramsey said.
Here are the newly hired and promoted executives:
Reubenstein is the former CEO of POSSIBLE Mobile, now Wunderman Thompson Apps. He built one of the first 100 apps on the iPhone App Store and leveraged that experience to build one of the top mobile development firms in the country, Venuetize said in a news release announcing his hiring.
“I had the opportunity to work with Venuetize when I was leading POSSIBLE Mobile and I know from that experience the power of their product,” Reubenstein said. “I believe we are just scratching the surface with its reach and capabilities.”
Reubenstein will use his mobile tech and industry experience to support the management team.
San Jule is charged with steering the company’s business strategy and expansion. He has experience in the sports betting industry, and most recently oversaw retail sportsbook operations for PointsBet. He previously delivered software and mobile apps for Microsoft, Nokia and other tech leaders.
Venuetize also promoted Adam Keller to vice president, product and portfolio, and Asim Thakker to vice president, software engineering.
The company continues to recruit top talent in its industry and build out its platform, Romm, the CEO, said in the news release.
Venuetize has set up a careers page with other job openings here.
In June, the Tampa Bay Rays announced the official launch of their mobile experience within the MLB Ballpark App in partnership with Venuetize. Another customer is Amalie Arena, home of the Tampa Bay Lightning.