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Vibrating yoga classes coming to St. Pete in 2022




Owner Billy Borja (left) and investor Eric Hernaez in front of the soon-to-be VibeFlow Yoga Studio in the Grand Central District. Photo provided.

A new yoga studio is scheduled to bring the vibes to St. Pete’s Grand Central District in early 2022, literally. 

When fitness professional Billy Borja learned that people were working out on vibrating plates, he figured incorporating them into a yoga practice was the logical next step. Now he runs VibeFlow, a soon-to-be bicoastal company that offers just that.

Borja has worked in his industry for decades, and spent many of those years focusing on OrangeTheory Fitness, an exercise club with a national presence. While working in the industry, he caught onto the vibration trend.

For years, people have used vibrating machines to buzz, shake and drum their way to stronger muscles, bones and circulation, which inspired VibeFlow owners to find their own machine that would be more suitable for full-body workouts and yoga.

“There’s huge health benefits that come into play as a result of exercising on these vibrational plates,” Borja said, so he designed a yoga practice where every participant sets up on their own yoga-mat-sized vibration station.

VibeFlow offers three styles of yoga: traditional Vinyasa, VibeFlow shred and VibeFlow restore. Class members each get to practice on their own vibrating plate, and are provided a pair of noise-cancelling headphones. Borja says these headphones protect participants from being distracted by the sound of the reverberation, and allows them to clearly hear their instructors broadcast directly into their ears.

With a flagship location in Southern California, the company’s second studio is set to open in February of 2022, in the Artistry Apartments building on Central Avenue.

Investor Eric Hernaez, a St. Pete resident originally from Connecticut, thinks the studio will be a unique addition to the city’s already buzzing yoga scene.

“St. Pete is a pretty big yoga town, there’s yoga everything … and no one’s ever heard of yoga on vibration plates, that’s different,” he said. “I think it will help St. Pete in terms of having something that’s the second studio of its kind in the United States.”

VibeFlow will have multiple membership options, including discounted “founder’s rates” for those who sign up early. Borja and Hernaez also said to look out for upcoming VibeFlow events as they roll out the new studio.


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