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The Hustle

Name: Christopher Hough (Artiken)

Posted By AA Catalyst

On July 4, 2016, Chris Hough launched to bring hand-made athletic bracelets from Kenya to the United States. Today, the best artisans in the world create the works you'll see on the website, a team that is growing larger and larger everyday. Every purchase provides more full time jobs for these artisans that may have not had a job previously. Better than that, each purchase is making amazing change through the 10% of net profits that aid in clean water initiatives in the same country the products are made.

Years in Tampa Bay


Hustle (job)

Founder + CEO

What do you do?  

Run the business.

Why do you do it?

Because I love it.

What was your Catalyst? (How did you get started?)

There was a gap in the marketplace for athletes – primarily runners – interested in custom beaded jewelry from Kenya. As a former employee at NIKE, I leveraged a relationship to form a relationship with a supplier in Kenya and the rest is history.

What’s a common misconception or unknown aspect of what you do?

Running a business is 24/7.

What’s the most challenging part of your Hustle?

Work/life balance.

What’s the most valuable piece of business advice/insight that’s helped you?

Ask for help.

More Hustle

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