The Hustle
Years in Tampa Bay
56
Hustle (job)
President and Creative Director
What do you do?
I help people create more customers and grow their profits through compelling advertising.
Why do you do it?
I love all aspects of marketing – graphic design, video production, copywriting, developing websites. So, the more successful my clients are, the longer it allows me to continue to do what I love.
What was your Catalyst? (How did you get started?)
While working for CBS Radio, I recognized many businesses needed help identifying their strengths and effective ways to deliver a compelling message to their potential customers, so I branched out and started my own advertising agency.
What’s a common misconception or unknown aspect of what you do?
A common misconception we encounter is businesses thinking they cannot afford a polished advertising campaign. That may have been the case many years ago, but today’s media options are much greater and easier to afford, so we can make someone look bigger than they are.
What’s the most challenging part of your Hustle?
I wish I had more time to network and meet other business owners.
What’s the most valuable piece of business advice/insight that’s helped you?
Perfection is the enemy of good work. And don’t wear horizontal stripes.
