Connect with us


Inside the models of Red Apple’s $400M project in downtown St. Pete

Veronica Brezina



New York billionaire John Catsimatidis Sr. of the Red Apple Group, left. and architect Bernardo Fort-Brescia. All photos: Veronica Brezina.

Pedestrians come to a halt in front of 465 Central Ave. Monday morning, peering past the storefront’s windows to get a peek of the scale model building of what will become the tallest tower in St. Pete.  

The realistic model of the 46-story condo tower inside the sales gallery.  

Inside, the New York billionaire John Catsimatidis Sr., of the Red Apple Group, and his family prepare to celebrate the groundbreaking for the 46-story tower that will rise across the street, at 400 Central Ave. 

John Catsimatidis Sr., his family and others toss dirt on the site, marking the start of construction.

The St. Pete Catalyst went inside the sales gallery before the dirt-tossing ceremony.  

The sales gallery features the building model and actual models of the bathroom and kitchen to provide an immersive experience of what the 301-unit luxury condominium units in The Residences at 400 Central will look like. 

Catsimatidis Group purchased the property at 400 Central Ave. several years ago, once the site of the Pheil Hotel, nicknamed the “cheese-grater” building. It was demolished in 2016. 



Catsimatidis previously told the Catalyst that he plans to live in a penthouse of the condo, as he is fully invested in continuing work in the community. He has family ties in St. Pete, which he says truly spurred his interest in planting roots in the city with this development. 

The condominium homes will offer one-to-four-bedroom floorplans, as well as a selection of custom penthouse homes. Pre-construction pricing starts at $800,000 for the condo units. 



Red Apple Group appointed Michael Saunders & Company as the exclusive sales and marketing agent for the project. The condos are being designed by Miami-based architectural firm Arquitectonica.  

A bathroom model inside the sales gallery.

Residents will have access to over 35,000 square feet of amenities, which include a 36th-floor Sky Lounge Observatory offering views of Tampa Bay, a wellness center, co-working space, a boardroom, a theater room and a private dining room and entertainment area.

Outdoor amenities on the seventh floor include a rooftop terrace with resort-style pool and spa, a putting green, a bocce court, an outdoor kitchen, a dog walking area and a fire pit.

A model showing the view from 4th Street.

While the emphasis has been on the condos, the tower will have roughly 45,000 square feet of flexible office space. 

There will be residential parking and ground-floor retail space, which has been expanded to allow more than 20,000 square feet of retail. 

The project is expected to take three years to complete. 

A rendering of The Residences at 400 Central. All renderings: Red Apple Real Estate.

Continue Reading


  1. Avatar

    Richard Lawrence

    October 18, 2021at3:05 pm

    This is grotesque

  2. Avatar


    October 18, 2021at3:39 pm

    So sad.

  3. Avatar

    Lauren Lopez

    October 18, 2021at4:19 pm

    What a horrible building. Downtown St. Pete is going in the wrong direction.

  4. Avatar


    October 18, 2021at4:22 pm

    Fantastic, thanks for investing in Sunshine City Mr Cats / Red Apple, and look forward to future developments. This will add to local economy, St. Pete coffers, enhance liveliness, and be exciting to watch build, continuing the Burg’ transformation.

  5. Avatar


    October 18, 2021at4:28 pm

    When Does the Greed Stop?

  6. Avatar

    Debi Mazor

    October 18, 2021at5:05 pm

    Once again St Pete talks the talk of “sustainability” but doesn’t walk it. Trees are all but gone from downtown after developers were first released of all restrictions on cutting them down. We need the oxygen and the carbon-dioxide capture. When are we going to take charge and demand “vertical forests” on skyscrapers? See the trends in other countries:

  7. Avatar

    R Chawla

    October 18, 2021at6:53 pm

    This is suck a clunker look for a modern building! Sad for St Pete 🙁

  8. Avatar


    October 18, 2021at7:04 pm

    Very uninspiring. A monolith in the heart of downtown. So much for public space.

  9. Avatar


    October 18, 2021at8:26 pm

    A sad fay for a once amazing town

  10. Avatar

    John Brennan

    October 19, 2021at7:17 am

    Housing and rental offerings should reflect the median income of the area. Development such as these only create huge revenue for the realtors and developers, while the construction jobs are temporary and the service jobs are median to low income. The construction workers will move on to the next job someplace else, the new low paying service job workers will move out of town because the can’t afford to live here. We see it happening here already, and we have seen it repeated elsewhere.

  11. Avatar

    Shaquille Lashley

    October 19, 2021at11:10 am

    The parcel was once a high rise and it’ll again be a high rise. Don’t see the issue here. Billionaires are relocating their companies here and investing in this city. I think we are doing something right. What was once a blighted area, is now the most vibrant downtown in the Southeastern United States. Rich people need a place to live too. I’d rather them live in the Downtown Core, than to overbid for Single Family houses in the surrounding neighborhoods. I think you’d like that idea too. If you don’t live in Downtown, what’s the issue here with you?

  12. Avatar

    David B.

    October 20, 2021at8:20 am

    I’m not as doom-and-gloom about this as many other commenters are. Adding to the St. Pete skyline is a good thing. Having more people live downtown is a good thing. Adding vibrancy and continuity to the street level on Central Avenue is a good thing. I had always wished that they had preserved the “cheese grater” building; but obviously too late for that.

  13. Avatar

    Joseph Mingione

    November 29, 2021at8:28 pm

    Fantastic! Beautiful addition to our skyline.

Leave a Reply

Your email address will not be published.

By posting a comment, I have read, understand and agree to the Posting Guidelines.

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us:

Subscribe for Free

Share with friend

Enter the details of the person you want to share this article with.