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St. Pete 3D commerce firm Marxent inks a deal with Pinterest, Joybird

Veronica Brezina

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Beck Besecker, Marxent co-founder and CEO

Marxent, a St. Petersburg-based company specializing in 3D commerce platforms, is partnering with furniture retailer Joybird and inspiration platform Pinterest.

Marxent’s 3D cloud platform allows shoppers to explore curated inspirational photos based on Pinterest trends data, and drag and drop items directly from flat photos into a customizable 3D design space.

Marxent’s platform where a user can click and drag objects to a 3D scene. Marxent.

“The partnership gives Pinterest more visibility into how they are working. In our system, we see all the transaction data, the user data so, now with the partnership, Pinterest can see everything from the image that inspired users to the actual purchase,” Marxent CEO Beck Besecker told the St. Pete Catalyst. “A lot of the tools used to be in the market as desktop tools. We are taking these design tools [such as CAD software] and ‘webifying’ them, making the tools easier for anybody to use.”

Marxent previously told the Catalyst how it was working on a partnership with San Francisco-based Pinterest. The financial details of the agreement were not disclosed.

“People are buying the supplies and building their entire kitchen without necessarily talking with a kitchen designer. They are making purchases for thousands of dollars throughout the pandemic. It’s the DIY (do-it-yourself) generation. People have the time and are willing to invest in projects themselves and we are riding that wave,” Besecker told said.

The opportunity to work with Pinterest was made possible by Marxent’s patented “Design from Photo,” an e-commerce tech device that’s geared toward the inspiration stage as it allows a user to click on a photo and drag it into a 3D scene.

Marxent’s platform where a user can click and drag objects to a 3D scene. Marxent.

“The tool was a precursor to what we can do now. We were first introduced to Pinterest’s account team through Macy’s. They continue to be a very good client of ours,” Beseckertold said.

Marxent also works with other retailers such as Ashley’s Furniture and with Lowe’s on its kitchen and patio furniture products.

“We then started working with the Pinterest team on a product for Macy’s and started looking for retail partners. We found that Joybird is a very progressive, digitally native brand based in LA that understands marketing, promotions and Pinterest,” Besecker said.

The 3D tool can be found on Joybird’s website. Marxent.

 

The future vision for the 3D tech

Besecker said the company right now “has its head down” as it is completely focused on working with its current customer base and growing its team.

Marxent expanded its clientele in Australia and New Zealand in the past two months. The focus is on  growth in Europe and organic growth in the United States.

The company is also rapidly growing its workforce and seeks to hire accountant directors, project managers, and fill other client-facing roles.

And while Marxent is staying vigilant on its growth and current business model, it does see opportunities to enter additional spaces.

“At one point in time people said you are never going to seek shoes online without trying them on and look at Zappos [which was bought by Amazon.com], they figured it out,” said Besecker. “People also said there’s no way you can sell cars online without people seeing them–and now we have Caravana.”

Last year, the company closed a $15 million Series C round of financing led by Arnie Bellini, the founder and former CEO of Tampa-based IT solutions firm ConnectWise.

As Marxent grows its headcount and international presence, it plans to continue occupying space in the First Central Tower, known as the BB&T building, in downtown St. Pete. The majority of its workforce works remotely.

People can hear more from Marxent at Furniture Today’s 2021 Leadership Conference in Orlando, which will be held in late November.

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