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Growing St. Pete tech firm Marxent rebrands as 3D Cloud

Veronica Brezina



Beck Besecker, 3D Cloud by Marxent co-founder and CEO. All photos provided by 3D Cloud by Marxent.

St. Pete 3D virtual reality firm Marxent, which works with large retailers, will rebrand as 3D Cloud by Marxent to recognize its expanded applications and series of new products. 

Marxent specializes in augmented reality projects for omnichannel retailers — including Lowe’s, Ashley HomeStores and Macy’s. Marxent’s platform allows consumers to virtually design bathrooms, kitchens, living rooms, offices and outdoor spaces using furniture and decor from the retailers. 

Over time, Marxent has created more applications and now can act as a single 3D product catalog meaning – all of the 3D content is created, managed and published from a single source rather than utilizing multiple outside sources. 

“The move to rebrand as 3D Cloud reflects the growth in our suite of applications, and we are positioning ourselves as a content management system,” CEO Beck Besecker told the St. Pete Catalyst. 

Besecker said retailers are thinking about 3D technologies for e-commerce in the metaverse and how they will need new tools. 

“3D searches are being developed so when you go to search a product, the search will prioritize 3D products by object recognition,” he said. “We are also seeing room scanning starting to emerge where someone can take a photo of a room and not need to do any measuring – think of the broader potential with that in fashion, industrial and other sectors.” 

Marketing materials for 3D Cloud by Marxent.  

Through the new rebrand and platform, 3D Cloud by Marxent has announced three new e-commerce applications, according to the company’s press release: 

  • 3D Sectional Configurator. This application shows measurements and prevents ordering errors by producing an accurate bill of materials and providing e-commerce cart integration. An exclusive WebAR OnDemand option is coming soon. This app will launch in 10-12 weeks.
  • Room Visualizer: This allows a user to sell an entire room. It requires less than 300 3D products to get started. The pp will launch in roughly six to eight weeks.
  • 3D Closet and Storage Planner:  Shoppers, sales associates or interior designers can design, visualize and buy a closet quickly and accurately. This application features 3D renders, including ‘Inspired by Pinterest Trends’ options. This application will launch in roughly 10 to 12 weeks.

 “Sofas and sectionals are the most challenging items to purchase online – and the top two furniture categories viewed in WebAR. Our goal is to make it easier for retailers to sell these highly configurable products online with fewer ordering errors, creating happier customers and with fewer returns,” Besecker said in a news release. 

The company has also created bundle packages to help retailers launch the 3D models quicker and easier.

The news of the rebrand comes off the heels of big growth in the company. 

Marxent recently inked a deal with Pinterest and furniture retailer Joybird

Last year, the company closed a $15 million Series C round of financing led by Arnie Bellini, the founder and former CEO of Tampa-based IT solutions firm ConnectWise.

Today, the company has roughly 30 employees in St. Pete and it is looking to grow its headcount. 

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