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The Hustle

Name: Lisa Williams (Evolve & Co.)

Posted By Megan Holmes

Lisa Williams is the strategic brain behind Evolve & Co. This small but mighty team produces playful and inventive creative communication for local brands like the First Friday St. Pete, the Oyster Bar, Crafty Squirrel and Boulevard Burgers. Williams' years of expertise help her design strategy that's inviting and risky, for clients that are excited about thinking outside the box.

Years in Tampa Bay

10

Hustle (job)

President

What do you do?  

Own and manage Evolve & Co.

Why do you do it?

To entice change, to create, and to build brand momentum in our community.

What was your Catalyst? (How did you get started?)

I worked with multi-million dollar agencies overstaffed with middle-level management. Ideas were diluted.

What’s a common misconception or unknown aspect of what you do?

That we’re Madmen.

What’s the most challenging part of your Hustle?

Unique storytelling; discovering that one angle or unique selling point that will propel a brand or secure media coverage.

What’s the most valuable piece of business advice/insight that’s helped you?

Plant seeds everywhere you go. You never know who’s sitting next to you.

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